The BEL Prizes
Celebrating Brussels Personalities and Emerging Talents
The Brussels Expertise Labels turn the spotlight on talents from Brussels
The Brussels Expertise Labels (BEL) organises the 4th edition of the BEL Prizes, from November 14th to November 16th 2025, in Autoworld Brussels. This event will honour the expertise, creativity and innovation made in Brussels.
The program:
- Two prizes will be awarded to five different laureates, all from Brussels, who break with tradition and expand existing boundaries. The first one, the Transmission Prize celebrates the entrepreneur who makes the future of Brussels shine bright while the second one, the Ambassador Prize honours a renowned Brussels’ personality.
- The temporary exhibition “When Expertise Meets Art” will feature the work of almost 60 different collaborations between BEL members and artists or designers.
BEL: Brussels’ excellence is bustling
BEL is a label reuniting 62 brands spread across 12 different activity sectors all engaged to promote Brussels’ excellence combining traditional craftsmanship and contemporary innovations.
"Brussels’ expertise is a form of art in which each brand is looking to create emotion and to make people reflect on how excellence should be defined.”
— Pierre Marcolini
BEL Prizes: looking at 2025
Since the very first edition of this yearly event in 2022, no less than 15 personalities and businesses have been celebrated for making Brussels shine. In 2025 five new talents will be added to this unique circle, reaching the symbolic number of 20, illustrating the dynamic entrepreneurial excellence in Brussels.
Two prizes, five talents
1/ Transmission Prize
The four laureates of the 2025 edition don’t make do with half measures. This new generation brings together excellent know-how 3.0, social impact and creative disruptiveness.
Marie Adam-Leenaerdt : She was trained at La Cambre Mode/s/, Balenciaga and Givenchy and one of the finalists of the LVMH Prize 2024 and the ANDAM Prize 2024. She is at the cradle of a committed, poetic and contemporary brand putting Brussels on the international map of fashion.
MWO Design : This studio, founded by Mathilde Wittock who graduated from the Central Saint Martins, creates solutions that are sensible to sound and the environment by blending design, biology and regenerating materials.
Studio Heymans : This studio has been specialised in the scenography of urban store windows for the past 20 years. They have developed a rental system bringing together art and design making commercial spaces enchanting again.
SWET : A company creating and selling spicy sauces traditionally made with natural, local and seasonal ingredients. They embody a new Belgian culinary wave where transparency, quality and creativity are combined. The brand redefines the standards through multiple, and often very unexpected, collaborations.
2/ Ambassador Prize
This prestigious prize is awarded to a person or company embodying the Brussels’ ambassadorship and who has contributed to the growth of Brussels on a regional, national and international level.
The winners of the Transmission and Ambassador Prizes will be revealed on November 13th during the BEL PRIZES evening, tailormade for those who help shape BEL.
To win an award, one must meet the following criteria: strong alignment with the BEL DNA, diversity, responsible impact, creativity and innovation for the common good.
The winners will receive a privileged access to the BEL network and activities because together we’re stronger. The winners will be handed as well a trophy designed by Romain Zacchi.
The BEL Prizes would not have been able to take place if it wasn’t for the valuable support of the Brussels Capital Region and the City of Brussels.
Temporary exhibition “When Expertise Meets Art”: showcase of talents
From November 14th to November 16th, Autoworld Brussels will be transformed into an exceptional avant-garde scene welcoming the temporary exhibition “When Expertise Meets Art”, an event that promises to redefine the codes of contemporary expertise.
The idea is to build bridges between know-how and modern creativity. On the Blue Boulevard, the central alley of the museum, almost 60 creative collaborations will come to life. Each collaboration, carried by a BEL member and an artist, designer or creative studio or school, give a new meaning to an unseen immersive experience.
After the success of 2024 some of the pairs will return with a new enriched offer, strengthening their common view.
The public is invited to feel, explore, to marvel… and to (re)discover the Brussels’ expertise from a new perspective.
Some of the pairs who confirmed their presence:
Baobab Collection and Pierre Marcolini - Bodart Opticiens and Marius et Marion, two students of INSA Strasbourg - Bouvy and Asia Kozina - Charles Schambourg by NACARAT and Impératrice Design - Choux de Bruxelles and Adeline Haugen - Comme chez Soi and l'IA - Cubex and Jérôme Meynen - De Coninck and Stefan De Jaeger - D'Ieteren Luxury Performance and Augustin Sagehomme - Festi Rent and Julien Jamsin for Cloud Studio - Marie's Corner and MWO Design by Mathilde Wittock - Maison Degand and Emily & Gaëtan de Lovinfosse-Degand - Monsel and Sébastien Pauwels - Rouge Pivoine and Dorothée Catry - Wolfers and Barbara Cox - etc.
"Art and design have held up, inspired and elevated civilisations of all times.”
— Sophie Helsmoortel, founder of Cachemire, Coton, Soie
Practical information
The temporary exhibition "When Expertise Meets Art" presented side by side with the creations of the BEL PRIZES laureates, will take place in Autoworld from November 14th to November 16th 2025. It will be revealed at the heart of the exhibition “German Tuners from the ’80s and the ‘90s” presenting German tuning businesses after the Fall of the Berlin Wall.
Friday from 10am to 5pm, Saturday and Sunday from 10am to 6pm.
Address: Autoworld - Parc du Cinquantenaire, 1000 Brussels
Entry: 15 € (entry to the exhibition of the Brussels Expertise Labels “When Expertise Meets Art” as well as the permanent collection of Autoworld + Exhibition “German Tuners from the ’80s and the ‘90s”)
Contacts
For additional information, visuals, and interview requests regarding BEL: Annabelle Seynave annabelle@annabelleseynave.com - 0032 478 47 17 55
For additional information, visuals, and interview requests regarding Autoworld: Julie Daene – press@autoworld.be
About
The Brussels Expertise Labels is a label whose primary vocation is to bring together, support, and promote the expertise of its members both nationally as well as internationally. Today, no fewer than 60 Brussels Houses develop exceptional know-how with passion and elegance, continuing to perpetuate exceptional Belgian craftsmanship.
Members
New members: Au Bon Repos, Neuhaus et Senteurs d’Ailleurs
AU BON REPOS - AUTOWORLD - AU VIEUX SAINT MARTIN - AQUADESIGN - BADEN BADEN - BAOBAB COLLECTION - BAYER & BAYER - BODART OPTICIENS - BOUVY - CACHEMIRE COTON SOIE - CHANEL - CHARLES SCHAMBOURG BY NACARAT - CHOUX DE BRUXELLES - COMME CHEZ SOI - CORICA - CORINTHIA GRAND HOTEL ASTORIA BRUSSELS - CUBEX - D’IETEREN LUXURY PERFORMANCE - DE CONINCK - DELVAUX - DE GEEST LE TEINTURIER - DIANE VON FÜRSTENBERG BELGIUM - DIDIER ET ROSALINDE - DIRECT WAY WORLDWIDE - DOMINIQUE RIGO - FESTI RENT - GALERIE PATRICK & ONDINE MESTDAGH - HALL OF TIME - HERMES - HOTEL AMIGO - IMMOBILIÈRE LE LION - JML - L’ANTICHAMBRE - L’ARTISAN DU TEMPS - LE BEAU A UNE ADRESSE - LE CHALET DE LA FORÊT - LE SAINT-AULAYE - LES TISSUS DU SABLON - LES JEUX D’HIVER - LUNETIER LUDOVIC - MAISON A. JAMART - MAISON DANDOY - MAISON DE GREEF - MAISON DEGAND - MARIE’S CORNER - MAYFAIR-FILIGRANES - MENSSA - MONSEL - NATAN – NEUHAUS - NEW EMBERT - PIERRE MARCOLINI - ROB THE GOURMET’S MARKET - ROGER 1937 - ROUGE PIVOINE – SENTEURS D’AILLEURS - SERNEELS - THE HOTEL - THEMERODE - TOUCAN SUR MER - VAN THIENEN - WOLFERS
Facing the Jury
Once again, the BEL Prizes jury brings together prominent figures from the Brussels entrepreneurial and artisanal landscape. Under the presidency of Pierre Marcolini (Pierre Marcolini) this year's BEL committee comprises Jean-Louis Barré (Le Saint-Aulaye), Xavier De Breucker (Cubex), Jean-Gabriel de Coninck (De Coninck), Bernard Helson (Maison Dandoy), Mélanie Rigo (Dominique Rigo), Serge Silber (Marie’s Corner) and Arnaud Wittmann (Maison De Greef).
Ours partners
KBC Brussels, Brussels-Capital Region, City of Brussels, Louis Roederer, Bru, Visit Brussels, JCDecaux.
