Made in BXL

Brussels mag N°16

In the smartphone

STAY CONNECTED!

TEXT Marie Hocepied

Greta Halfin

Your fetish apps?

Instagram, WhatsApp, Facebook, Mail and Photos. Really, the classic ones but each of these apps has a well-defined usefulness for my work. And then Waze, because I am often on the road between Brussels, Antwerp, Knokke and Paris.

Which Instagram accounts do you follow and which ones inspire you?

A mixture: DVF, therealdvf, Art Basel, cfda, bbcnews, b19, AD Magazine
Galleries: Galerie Greta Meert, Galerie Alice, Galerie Arti, Galerie Irene Laub
Artists: Robert Mangold, Thomas Struth, Edith Dekyndt, Hell’o

Your playlist?

Vianney, Je m’en vais
Eddy De Pretto, Random
Belcanto, Tancredi par Michael Hofstetter
Angèle, La loi de Murphy
Clara Luciani, La grenade

The useless app that you would keep anyway?

Snapchat which I use rarely and only for the filters.

Greta Halfin, the owner of three Belgian Diane von Furstenberg boutiques (Knokke, Antwerp and Brussels) and of the Greta Marta Project Store. Greta happens to be the sister-in-law of the world-famous Belgian fashion designer Diane von Furstenberg; here, she tells us of her small-screen habits.

Are you a total geek or a moderate geek?
100% addicted! I am totally a fan of new technologies, especially on my smartphone which is never out of my sight. I am constantly connected. I discover, I share, and I interact every day. For me, it is also an excellent means of communication to promote the Diane von Furstenberg brand and my stores.

What is the photo that you would never delete from your phone?
That’s difficult to choose because I have thousands of photos since I never
delete them. Especially photos of my close family, the children and grandchildren…

How much time do you spend a day on your smartphone?
Between 4 and 5 hours per day! Moreover, I no longer use my PC; I do everything via my smartphone.
Are you more Facebook, Instagram or Twitter?
I have become more Instagram. The combination of Feed and Stories is interesting and it enables me to discover a lot of content rapidly. I also like the visual quality of the Instagram accounts that is less the case for Facebook.

What do you think of today’s social networks?
They are omnipresent, often useful but also sometimes dangerous and abusive. One should be aware that social networks have a tendency to transmit a perfect image of things which is not necessarily the reality. That’s why I also like to follow accounts that are more real and less sleek. I do not hesitate to read the comments and interact with other users by message.

“I have become more Instagram. The combination of Feed and Stories is interesting and it enables me to discover a lot of content rapidly. ”

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