“On the road again”

24 February 2021

The Playforever story began with “Bruno”, a first toy racing car, born from a lifelong fascination with 1930s tin cars. Each car of the series is beautifully made with the greatest attention to detail; crafted with love and pride from the finest, most luxurious materials before being hand-finished to perfection. The design is meticulously tailored and perfected, resulting in beautiful works of art that are produced in limited volume editions, immaculate and unrivalled in design and quality.

The CNC series are continuing to bring a vision to life by creating exclusive limited edition heirloom toys and interior pieces to be treasured and played with forever.

The Modena Grand Prix model is a stunning example of founder Julian Meagher’s creative vision becoming reality. Being larger than the other vehicles in the series, the body is CNC-machined from a solid block of ABS material, before being sanded and polished by hand and finished with the highest grade automotive paint with a glossy UV coating. In a similar way, the brass trim is cut with precision from a solid block of metal using a CNC machine, sanded to remove marks and polished to diamond standard (but left untreated so it will tarnish and evolve over time). Last but not least, the smooth-glide, solid rubber wheels are made using a slow casting process to ensure a perfect detailed finish. The result is an object of beauty, crafted from solid materials that personify luxury and style.


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