The mountains … irresistible

Woolly tights that don’t stay up, salopettes, soggy balaclavas … It’s time to break the curse of outdated kit that condemns us to feel ugly as soon as we set foot in a ski resort.

For several seasons now, designers have adopted the codes of the outdoors, whether it’s the use of technical materials or gear such as thermal layers or hiking boots.

AS it’s not only the celebs who can be well dressed in all weathers, we play queen of the podium even in the lightest of snow without even setting foot in Gstaad or Courchevel, the destinations of the stars.

Thanks to Woolrich, Canada Goose, Parajumpers, Peuterey, Fusalp, … the outdoors infuses with urban fashion.